Urban Outfitters Announces Major Falls Twp. Expansion, Adding Hundreds Of Jobs

Urban Outfitters, which goes by the corporate brand URBN, is expanding its operations in Bucks County with a new facility for its Nuuly brand.

The expansion is part of broader growth by the Philadelphia-based company, which plans to add 600 jobs in the county and 450 jobs at its corporate headquarters at the Philadelphia Navy Yard.

The company’s investment for the growth in Philadelphia and Falls Township is $150 million.

Nuuly, a rental subscription clothing service, is planning a roughly 975,000-square-foot warehouse in Falls Township that will house wet and dry cleaning operations, apparel storage systems, sorting, packing, and shipping, according to the Pennsylvania Office of Transformation and Opportunity.

The exact location of the new facility was not immediately made public, but a source indicated the company has eyed a site along Penn Valley Road in Falls Township.

An application listing to fast-track permitting at the state level noted that Nuuly already employs 1,300 people in Bucks County.

The brand opened its first Bucks County facility in 2019. It operates the 330,000-square-foot distribution and laundry center along Green Lane near the Bloomsdale-Fleetwing neighborhood in Bristol Township.

Nuuly has seen rapid growth, with revenues increasing 43 percent year over year and its subscriber base surpassing 400,000 by the end of 2025.

According to trade publication Supply Chain Dive, the brand has focused on logistics and automation, including the opening of a new facility near Kansas City.

Parent company URBN plans to spend $385 million on capital projects for Nuuly in the 2027 fiscal year, the publication reported.

Gov. Josh Shapiro and Lt. Gov. Austin Davis, both Democrats, celebrated the expansion Monday morning at a press conference in Philadelphia.

Shapiro pointed out that URBN chose to stay in Pennsylvania when it could have moved to other states.

With the expansion in the Philadelphia region, URBN will retain its existing workforces in Lancaster and Indiana counties.

“Urban Outfitters was built from the ground up in Philadelphia more than five decades ago – and we are proud that this company is continuing to grow and create jobs all across our Commonwealth,” Shapiro said in a statement.

The governor, who is running for reelection and is a potential presidential contender for 2028, attributed the expansion to a statewide economic strategy focused on strengthening the workforce, cutting red tape, and making strategic investments.

Dick Hayne, CEO of URBN, expressed appreciation for local and state officials who have helped the company grow.

“URBN’s roots are firmly in Philadelphia, from our beginnings at 43rd and Locust 56 years ago, to our 20-year history here at the Navy Yard,” Hayne said, adding the company is also celebrating the opening of its new 117,000-square-foot Building 16 at the Philadelphia Navy Yard campus. “Our relationship with the state has been vital to our success, and we look forward to creating more jobs and continuing our investment in Pennsylvania.”

URBN may spend more than $50 million in additional capital investments, which could increase the number of new jobs created in the state.

Founded in 1970 as a single store in West Philadelphia, URBN has grown into a global brand. Its brands include Urban Outfitters, Anthropologie, Free People, FP Movement, and Terrain, alongside Nuuly and a restaurant and hospitality division under the Menus and Venues banner.

Across all brands, URBN reported $5.55 billion in sales last year, which is a nearly 8 percent increase over 2024.

URBN moved its headquarters from Center City to the Philadelphia Navy Yard in 2006. The retailer invested more than $100 million to convert historic shipyard facilities into corporate offices, photo studios, and employee amenities.

The Philadelphia Navy Yard now includes residential, industrial, corporate, hospitality, engineering, healthcare, finance, shipbuilding, and military tenants at the site.

Pennsylvania Department of Community and Economic Development Secretary Rick Siger praised URBN’s role in revitalizing the Navy Yard into a thriving economic center.

“This new investment from the company not only retains critical jobs in Central and Western Pennsylvania, but also serves as an engine for job growth in Philadelphia and Bucks County,” Siger said.

The announcement comes as Shapiro and Davis highlight business expansions across the state.

According to the governor’s office, companies have invested $41 billion and created more than 24,000 jobs in Pennsylvania since Shapiro took office in 2023.

The administration cited an analysis by Moody’s Analytics Chief Economist Mark Zandi showing Pennsylvania as the only growing economy in the Northeast, as well as 2025 data from the U.S. Bureau of Labor Statistics that ranked the state third nationally for job growth.