The United Way of Bucks County is asking the community to help older kids and teens in need this holiday season.
The organization’s annual Holiday Gift Card Drive, which runs Monday through December 18, provides gifts for area kids who are not served by conventional toy drives.
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LevittownNow.com is the media sponsor for the drive.
This year, because of the pandemic, the organization expects to see significant increase in the number of families seeking help. Organizers noted that they had more than 360 requests within the first 24 hours their portal was open. This is more than double the number of requests during the same period in 2019 – and requests will increase as the holidays draw near.
“This year, because of the COVID-19 pandemic, many people in our community are having a tough time. Families who were getting by are now struggling. About 20 percent of our requests so far are from people who haven’t needed help in the past,” said Faith Parkinson, the project lead. “We want to be able to serve everyone who asks for help, but so much will depend on community support.”
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Last year, an overwhelming response from the community enabled United Way of Bucks County to serve over 1,600 older kids and teens, a record number for the organization. This was a huge increase from the 2018 drive, which served just under 1,200 young people.
The Holiday Gift Card Drive is accepting donations, now through December 18. All donations go to local teens and older kids who are experiencing a true need this holiday season.
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“It has been humbling to see LevittownNow.com readers and local businesses to step up year after year to help local teens in need of some holiday cheer. This year, our region faces severe economic challenges and every dollar of support is needed,” Publisher Tom Sofield said.
Parkinson suggested that community members interested in helping consider donating directly to the Holiday Gift Card Drive at www.uwbucks.org/giftcarddrive. Online donations allow the organization to purchase more gift cards in bulk at a discount – and that means being able to help more kids.
She also notes that gifts can be made in honor or in memory of a loved one.
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“This is a perfect gift for that person on your list who really cares about young people,” said Parkinson. “You can make a donation to the Holiday Gift Card Drive in their honor and we will acknowledge your gift with a beautiful holiday card and a story about a kid who received help.”
To donate online or learn about other ways to give, visit www.uwbucks.org/giftcarddrive. Checks can be mailed to United Way of Bucks County, 413 Hood Blvd., Fairless Hills, PA 19030 with “Gift Card Drive” on the memo line.
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Editor’s Note: Publisher Tom Sofield is a member of the United Way of Bucks County Board of Directors.
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