Jason Kelce, Connor Barwin Visit Bristol Twp. Brewery For Eagles-Themed Beer

As soon as Jason Kelce took to the microphone during the Philadelphia Eagles’ Super Bowl championship parade, Mike LaCouture, one of the owners of Bristol Township’s Broken Goblet Brewing, knew that he wanted to something to commemorate the moment.

“Within the first minute of his speech starting, I texted the other owners,” LaCouture said.

The TV feed muted most of Kelce’s speech and LaCouture took to the internet to find out what the center had said. Facebook was exploding with enthusiasm for the speech, LaCouture recalled.

LaCouture looked up an uncensored version of the speech on the internet to see what all of the hype was about.

“As soon as he started the song, I took a screen shot,” LaCouture said.

The brewery owner knew that he wanted Broken Goblet to create a beer based on the soon-to-be iconic speech and got the screenshot of the speech to a graphic artist. From there, the artist who produced an image for the can of beer at a breakneck speed. The only thing keeping the brewery from moving forward was getting Kelce’s permission.

LaCouture began reaching out to anyone and everyone he could think to. It wasn’t too long before Kelce’s people reached out to LaCouture to begin working on a deal.

A post shared by Mike (@brokengobletbrewing) on Mar 7, 2018 at 11:41am PST

“Jason was certainly on board with a charitable donation,” LaCouture explained.

In exchange for using Kelce’s likeness, Broken Goblet would donate 20 percent of business proceeds from the merchandise and beer to former Eagles’ linebacker Connor Barwin’s Make the World Better Foundation.

Before long, the unfiltered Indian Pale Ale “No One Likes Us, We Don’t Care” was born by the Bristol Township brewers.

Late Saturday morning, Kelce and Barwin surprised the more than 1,0o0 people lined up for the beer by showing up shortly before the sales began. For people buying crowlers, Kelce and Barwin signed their cans and took photos with them.

The first person to get in line on Saturday was T.J. Brida, who traveled about 45 minutes from Delaware County. Brida was in line at 6 a.m., hours before the bulk of those in line arrived.

At least one duo drove for the event from New England. Darryl Konick, of Rhode Island, and Scott Thomas, of Connecticut, drove about four hours Saturday morning to get in line for the beer. Thomas is an Eagles fan, but his friend Konick is a Dolphins fan, they said.

“I told my friends that I would share, unless Kelce is here to sign the can, then I probably won’t,” Thomas laughed.

Before Saturday began, LaCouture said that he believed the beer would run out about 3 p.m. In reality, the beer was gone before 2 p.m., according to a tweet from the brewery.The beer was available in 32 ounce “crowlers,” or, sealed cans and on draft. There were 500 crowlers available, LaCouture said.

Fans and the brewers had nothing but positive things to say about Kelce and Barwin.

“Everything that you saw on TV this season and in the past is him,” LaCouture said, describing his interactions with Kelce since the deal was struck.

“He seems like the kind of guy that you would want to sit down and have a beer with,” LaCouture said.

The brewery would love to re-brew the IPA in the future, but nothing is certain as of yet.

People want their Jason Kelce beer 🍺

A post shared by LevittownNow.com (@levittownnownews) on Mar 10, 2018 at 9:39am PST