Area Eateries Gearing Up For Super Bowl Rush

As area residents gear up for Super Bowl parties, local eateries said they were prepared for Sunday’s big rush.

Mazzanti’s Market on Lincoln Avenue in Bristol Borough has been sold out of hoagies for Sunday’s big game since Tuesday, owner Mario Mazzanti said.

“The volume has gone so high, it is nuts,” Mazzanti said.

He explained that each of the bakeries, pizza places and delis is facing crushing volume leading up to the Super Bowl.

“It’s a great problem to have,” Maszzanti joked.

In Fairless Hills, the family-owned Wings To Go location has been dealing with Super Bowl orders for more than 25 years.

Nicole Dean, the local Wings to Go’s owner, felt confident her team was prepared and ready for the Super Bowl weekend’s rush.

“We’ve been doing this for 25 years, so we have this down to a science,” Dean explained.

On the big day, Wings to Go brings in extra fryers to keep up with demand, Dean said.

The staff will come into the store around 6 a.m. Sunday to start preparing. Orders will begin pouring in between 9 a.m. and 10 a.m. Throughout the day, the team will prepare orders for their customers and produce 1,200 and 1,500 wings every 15 minutes, Dean explained.

“We don’t get flustered anymore,” the wing expert said of the Super Bowl rush.

The business treats the day as an event itself. Employees get special T-shirts throwing the store’s support behind one of the teams. This year, the shirts will be green for the Eagles.

“It’s terrific. It’s what we want to see every year,” Dean said of the Eagles Super Bowl shot.

Tony Veneziale is the owner of Joe’s Pizza on Bristol-Emelie Road in Bristol Township. While his store is usually closed on Sundays, he is making an exception for the Birds’ big day.

“I decided pretty much as soon as the Eagles won the NFC Championship game,” Veneziale said.

The shop will be open until about 5 p.m., giving the staff the time to get home for the start of the game.

As of Friday morning, there were already a lot of wing orders coming in for Sunday. Joe’s Pizza will be sticking mostly to pre-orders, but will still accommodate walk-in orders as best they can.

The boom in business and Eagles spirit is not just limited to retailers and eateries.

At Bristol Township-based Broken Goblet Brewing, a Eagles-themed IPA, titled “Fly Eagles FlyPA,” was created.

Mike LaCouture, one of the three owners of Broken Goblet, is ownership’s only Eagles fan. While the Eagles’ regular season run finished up and the team won their first postseason game, staff had the idea to play into popular sentiment by creating an Eagles-themed beer. The beer was made available last Saturday and sold out by mid-Sunday, LaCouture said.

“That is a staggeringly quick time to sell out,” LaDouture said.

The 100-gallon batch of beer was sold in growler cans and in the tap room. About 75 percent of the beer was sold as to go in cans, LaCouture said.

LaCouture said that the brew might return if the Eagles make another strong run, but couldn’t say for sure if the same name and imaging would be used.