Eager customers lined up outside the new Amazon Fresh store in Lincoln Plaza on Thursday morning.
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At 8 a.m., store manager Jim DeAndrea cut the ribbon, and the first customer in line was rewarded with a $100 Amazon gift card. The following 99 customers enjoyed gift cards ranging from $5 to $15, while others received Amazon Fresh tote bags.
The store boasts the latest brick-and-mortar design first seen in Chicago and Southern California, according to an Amazon Fresh spokesperson.
The Middletown Township location marks the fourth Amazon Fresh location in Pennsylvania and the third in Bucks County. It spans 44,500 square feet near the Oxford Valley Mall and has been in development since 2021.
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“We’re thrilled to open our newest Amazon Fresh grocery store right here in Oxford Valley. This opening invites customers in Bucks County to experience grocery shopping with Amazon Fresh, both in-store and online. We’re excited for customers to see our wide selection of national brands, high-quality produce, and curated array of their favorite local items and fresh-prepared meals. Our team is proud to continue expanding in Pennsylvania and build new relationships with our customers and important local organizations in the area like Philabundance.” said Lionel Triplett, regional manager for Amazon Fresh.
In addition to the festivities, Amazon Fresh employees started a food drive and presented a donation to Philabundance, a nonprofit organization dedicated to helping those who are hungry.
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The store features Amazon Dash Carts that allow customers to scan their items and check out using their Amazon accounts, Alexa kiosks, an Amazon return station, and an Amazon One interface. Aside from regular grocery store offerings, it also offers prepared foods, a deli, produce area, and a section for beer and wine.
Township Manager Stephanie Teoli Kuhls welcomed the new store.
“Middletown Township is pleased to welcome Amazon Fresh to our community” said Teoli Kuhls. “We are looking forward to the convenient shopping options and new job opportunities it will provide to our residents.”
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One customer, Mary from Bristol Township, shared her experience with the Amazon Dash Cart.
“You have to link your phone from the Amazon shopping app to it and it scans the barcode when you put [merchandise] in the cart,” she explained. “[Amazon Fresh staff] helped me get it set up, and I haven’t had trouble.”
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The store also serves as a hub for Amazon’s online grocery business and offers additional benefits to Amazon Prime members, including discounts on various items.
The Middletown Township location is the fourth Amazon Fresh store in Pennsylvania and third in Bucks County, with a store in Warrington Township opening in 2021 and a Bensalem Township location opening in summer.
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