The area’s newest Wawa opened Thursday to much fanfare. In fact, so much fanfare that police had to direct traffic outside the busy East Lincoln Highway location.
The doors swung open to customers for the first time around 8 a.m. and a line wrapped around the building with most customers looking to get their hands on one new product.
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The customers weren’t just there for Wawa’s coffee or food options, but they were there to get the limited-edition “Shore Tea,” the hard tea beverage created in a collaboration between Wawa and New Jersey’s Cape May Brewing Company.
The hype worked for Wawa and the brewery.
By 9 a.m., Michael McLaughlin, who grew up in the area and is senior manager of beverage concept development at Wawa, reported that the store’s entire stock of the new hard tea was sold out.
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The Shore Tea will be sold at Wawa locations with beer sections and distribution will expand next week to more places.
Wawa management, store staff, and local officials cut the ribbon on the new convenience store and gas station.
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Shaun O’Malley will serve as the new location’s general manager and oversee a staff of approximately 50 part- and full-time workers.
The grand opening featured a hoagie building competition between Middletown Township police and the Penndel-Middletown Emergency Squad. The ambulance squad team beat out police in the contest.
Wawa made donations to the ambulance squad and the Middletown Community Foundation.
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