The Middletown Board of Supervisors agreed to spend $34,700 to upgrade the township’s website.
Creative Marketing Alliance of Princeton Junction, New Jersey, was picked to overhaul the website. The township’s budget for the project was between $29,000 to $35,000.
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The firm has a background with both businesses and government and will use analytics to see what parts of the township are most used, said Nick Valla, an analyst for Middletown.
Following the design and implementation, the township will pay a $4,380 yearly fee to maintain the website.
Valla explained that the goal is to make it easier for residents to access information. One of the keystones will be to make the most important information available to users with no more than two clicks.
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The township received 11 proposals for the website overall. The most expensive came in at $91,000.
