The Middletown mall will sponsor an event Saturday, August 8 from 12 to 4 p.m., in a partnership with Teen Vogue Magazine. At the event, teens will get a first hand look at some of the hottest fall and back-to-school trends, as well as be treated to beauty bars, photo stations, live DJs and giveaways.
Participating brands include: Aéropostale, American Eagle, AG Jeans, American Apparel, ASOS, Bearpaw, Biore, Bonpoint, Boohoo.com, Delia’s, Finish Line, Hask, Jovani, LeSportsac, Macy’s, Maybelline, Not Your Mothers, OGX, Others Follow, PacSun, Secret, Simple, Sorel, Staples, Tampax, and Vera Wang Princess Hippie.
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Teen Vogue, which started the event back in 2012, has declared one day in August for the last four years a national shopping and retail holiday. Further extending the partnership, Teen Vogue and other Simon owned malls have chosen YouTuber Amanda Steele (@MakeupbyMandy24) to star in a series of shopping haul videos, showing how she shops Simon centers to achieve Teen Vogue’s three highlighted trends. The videos will debut just in time for the back to school shopping rush, with the content running across all Teen Vogue and Simon digital and social platforms.
