Giant Food Stores Updates Logo, Name

Giant Food Stores has an updated its corporate name and will be refreshing the logo you see at local stores.

On Wednesday at their annual company business meeting in Hershey, Giant Food Stores announced they will now be known as The GIANT Company. The newly introduced logo will roll out at Giant, Martin’s, Giant Heirloom Market, Giant Direct and martin’s Direct over the coming year and features a leaf that is part of the “A” in each banner’s name. The logo was created to show The GIANT Company’s “commitment to growth and freshness.”

While The GIANT Company’s new logo is not a common sight at its stores – which locally operate in Falls Township and Middletown – the company has already put it up at the 10,500-seat multi-purpose The GIANT Center in Hershey and outside the company’s headquarters Carlisle, Cumberland County.

A statement from the company said it will take about a year to integrate the new name and logo into operations.

“For nearly a century, we’ve been a trusted part of the communities we serve, helping families come together to share a meal and create special memories,” said Nicholas Bertram, president of The GIANT Company. “For us, food and families go hand in hand and as we look to our future, we wanted to make sure our name reflects all we aspire to be as an omni-channel retailer. We are proud of the role our brand has played in connecting millions of families, and as The GIANT Company, we will continue to passionately serve our customers and communities for a better future.”

The GIANT Company traces its roots back to 1923 when the two-man Carlisle Meat Market opened and expanded in 1937 with a Giant Food Shopping Center.

The company operates 186 stores across four states and has more than 33,000 employees.

The GIANT Company is operated by a subistary of Netherlands-based Ahold Delhaize. In America, the company also runs Food Lion, Giant Food, Hannaford, and Stop and Shop. In addition, the company owns online grocer Peapod, which works with its stores.

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