When you walk into Primal Nutrition’s organized store in Fairless Hills, there is always a friendly and informed clerk there to help – and that’s the way owner Joe Dragon likes it.
Advertisements
Dragon opened the nutrition and supplement store at 636 Lincoln Highway in 2014 with a goal of helping customers and not just selling them a product.
“I want people to be repeat customers and I want employees to be honest. We’re not just here to sell,” he said. “We’re honest about the products and finding what works best for each person.”
One thing Dragon is proud to say separates him from chain nutrition and supplement stores is his fair prices and ability to educate of the customer.
Advertisements
“We really try to educate the customer as best we can,” he said.
“From powerlifters to bodybuilders all the way to the person looking for a certain vitamin, we can help,” Dragon explained, adding that many of his customers are everyday people looking to slim down and maintain a healthy lifestyle.
Dragon said there are some products he won’t carry because they’re not up to par with the high standards local customers deserve.
Advertisements
After opening his store in 2014, Dragon, also a certified personal trainer, began to tailor his stock of nutrition and supplements based off what his customers requested. He’s always happy to place a special order for a customer who is looking for something he doesn’t have in stock.
The shelves of the store are filled with products at prices that are affordable. Dragon said he prides himself on selling nutrition and supplements at prices that are more competitive than those found at chain stores.
One of the biggest things Dragon works with customers on is misinformation.
Advertisements
“There’s a lot of misinformation on the internet and Facebook. We take them and try to direct the customer the right way,” he said.
The longtime gym rat who has worked as a police officer in Bristol Township and Jenkintown opened Primal Nutrition in Fairless Hills after being a customer at the Northeast Philadelphia store for year.
Dragon got into fitness from being the small guy. At 5-foot-6 and being a police officer, he had to use his strength as an advantage. Through hard work and knowledge of the correct nutrition and diet, Dragon honed his fitness and learned to love the hobby which he later turned into a career.
Advertisements
“This is what I love to do,” Dragon said about running his store. “I love to get the customer information and products that work best for them.”
(267) 797-5446 | 636 Lincoln Highway Suite 140, Fairless Hills, Pa. 19030 | ‘Like’ Primal Nutrition on Facebook
