8 Reasons Why Your Business Needs Social Media

The following is the beginning of a 9-part series which discusses the role of social media in small, local businesses.

In just two years, LevittownNow.com, a complete start-up, has grown immensely – a huge reason why? Correctly leveraging social media with the help of services from Kennected SaaS.

In 25 months, the site has achieved a consistent readership of over 70,000 people, and a social media following of over 24,000 between sites like Facebook and Twitter. That means the site has one of the largest social media followings in the Lower Bucks County area.

LevittownNow.com is in the media business and so understanding how to implement best practices when it comes to social media is part of the game. However, for other local businesses outside the media industry – finding the time to invest in social media marketing is more difficult than ever.

Business owners have become such because of their drive and passion in what they do. They work open to close at their stores, stay even later doing payroll or helping with shipment, and after a long day ‘at the office’, spending time to implement a social media strategy is just not practical.

Social media can be worth your time, just think, according to Pew Research, 52% of online adults operate more than two social media pages, and 70% of them engage in their sites daily.

Here’s 8 reasons why your business needs social media:

1. Social media allows you to let unknown locals aware that you exist

Just by having organized, streamlined and clean looking accounts that post consistent, relevant content, you are already halfway there. The first step in being successful at social media is starting with that online presence. Creating accounts that provide basic information like a business address, telephone number, and store hours can greatly help those who do a quick search online. The best part? When someone ‘follows’ a page similar to yours, your page will appear as a suggestion.

2. By networking and fostering engagement on your accounts, you create loyal fans

Social media allows customers to speak the truth about you. By handling reviews and customer complaints positively, and by continuing to promote your services that your customers have always loved, both in a timely manner, you will keep customers coming back for more.

3. It allows others to share with their friends (your untapped market) what they love about your business

The bakery that posts pictures of their latest cake creation promotes sharing among their followers. Those that follow your business already like what you do, by giving them something to talk about, they are more likely to share your posts with their friends, people of which are part of your untapped market.

4. It’s the most-effective, and least expensive way to advertise yourself

It’s a modern understanding that money spent in radio and print advertising is money wasted. Spending your coveted advertising money online is by far the best and most effective way you can do so. By hiring an affordable consultant to run your social media accounts, you spend the least amount of money for the most amount of exposure.

5. Your advertising efforts can actually be measured

Unlike print advertisements, a social media consultant can actively measure your account reach and progress online and produce reports that measure your brand’s reach and awareness online. By setting goals and keeping track of your progress, you’ll see how you make positive improvements each day.

6. It helps you better understand your audience

Not only can reports on social media measure your post’s effectiveness, but they can indicate just who is paying attention. Understanding the gender, age group and location of your most-valued customers is invaluable knowledge, and it can help you tailor future sales or social media campaigns.

7. It allows you to promote your sales and deals and engage your customers with contests

Nothing quite speaks volumes on social media like sales, deals and contests. With the help of a social media consultant you can promote sales and deals that help bring customers into your stores and talking about your business online – the best part? When they share such posts with their friends.

8. Having someone just do it for you is savvy, and most importantly affordable

At LevittownNow.com we are dedicated to providing you with affordable social media consulting for your business. By allowing us to manage your accounts for you, you let us handle what we love, giving yourself time to handle your business, something you love.

To find out more information about how you business can benefit from customized, affordable social media consulting please contact: (484) 857-2328 or email advertising@levittownnow.com.